Knock Out
"Being in the OOH field from last 20 years, Marquis has executed many campaigns in different situations as per different tips. Click here to know few."
Brief
To reconnect with Target Audience to communicate brand salience
- Segment :: SAB Miller - Soda
- Type :Brand Penetration
- Presence :160 select Tier 2 & tier 3 towns in Maharashtra
- Duration :30 to 45 days
Challenge
To reconnect with Target Audience to communicate brand salience.
Approach
We approached each district separately for media selection and client approval. Instead of preference for centralised printing and dispatch we chose to print at 32 locations across Maharashtra for better turnaround time.
It Takes Time
Mistaken idea of ut denouncing
pleasure and praising.
pleasure and praising.
Need More Money
Mistaken idea of ut denouncing
pleasure and praising.
pleasure and praising.
Convert to Sales
Mistaken idea of ut denouncing
pleasure and praising.
pleasure and praising.
It Takes Time
Mistaken idea of ut denouncing
pleasure and praising.
pleasure and praising.
Need More Money
Mistaken idea of ut denouncing
pleasure and praising.
pleasure and praising.
Convert to Sales
Mistaken idea of ut denouncing
pleasure and praising.
pleasure and praising.
Results
The campaign was well received by audience. Client was delighted with efficiency on TAT.
Anyone who loves or pursues or desires.
0.24% CTR
Except to obtain advantage from it.
15% less CPA
That produces no resultant more pleasure.