LG Electronics
"Being in the OOH field from last 20 years, Marquis has executed many campaigns in different situations as per different tips. Click here to know few."
Brief
To explore depth of market potential of Tier 3 towns & provide tactical support to Sales and distribution channel in towns below 50000 populations.
- Segment :Consumer Durable
- Type :Sustained Brand Campaign
- Presence :48 select towns in Maharashtra
- Duration :17 months
- Rating :
Challenge
Customised media creation in less explored markets in sync with Distributors and brand management team
Approach
We constituted 5 teams comprising Liaoning, media erection and client servicing experts who worked round the clock for a fortnight. The teams worked in challenging constraints emerged victorious with client delight.
It Takes Time
Mistaken idea of ut denouncing
pleasure and praising.
pleasure and praising.
Need More Money
Mistaken idea of ut denouncing
pleasure and praising.
pleasure and praising.
Convert to Sales
Mistaken idea of ut denouncing
pleasure and praising.
pleasure and praising.
It Takes Time
Mistaken idea of ut denouncing
pleasure and praising.
pleasure and praising.
Need More Money
Mistaken idea of ut denouncing
pleasure and praising.
pleasure and praising.
Convert to Sales
Mistaken idea of ut denouncing
pleasure and praising.
pleasure and praising.
Results
The communication was hugely appreciated by internal and external stakeholders for LG electronics. The obvious reason – increased sales and high brand recall. Initial campaign was conceived for 25 towns, it was extended to 48 towns in appreciation of the results.
Anyone who loves or pursues or desires.
0.24% CTR
Except to obtain advantage from it.
15% less CPA
That produces no resultant more pleasure.